No parent wants their child to miss out, and from day one that often means paying close attention to what goes on their plate - sometimes with more anxiety than confidence.

So what's actually keeping parents up at night? What shapes their choices, what ends up in the shopping basket, and what would they do differently given the chance?

In this episode of the Food Matters Live podcast, made in partnership with FrieslandCampina Ingredients (FCI), we go looking for answers. 

FCI has carried out a study, covering eleven countries with vastly different cultures, approaches to food, and ideas about what healthy eating actually looks like.

We unpack their findings and explore what they signal for food manufacturers trying to reach this audience in a meaningful way.

FrieslandCampina Ingredients

FrieslandCampina Ingredients is a global leader in proteins and prebiotics, addressing the growing need for innovative nutritional solutions to the world’s health and well-being challenges. 

Its drive is to get the right ingredients to you so you can create highly nutritious, sustainable applications for consumers with special dietary needs and preferences. So they can get the most out of life, always. 

Parent company, FrieslandCampina, daily provides millions of consumers throughout the world with dairy products containing valuable nutrients from milk.