Dana Malstaff is the CEO and Founder of Boss Mom. (https://boss-mom.com) She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro.

Dana sits down for a one-on-one interview during the New Media Summit conference in San Diego.  This show barely touches on how much depth Dana has as a businesswoman.  Dana runs a multiple six-figure business, and we touch on a lot of how to create community, nurture your audience, and continue to give them products they love.

Some topic highlights:

* The correct framework and how to build a great online course

* How to create your sales funnel with the end result in mind

* How to vet your coaching clients

* How to focus on benefits of your offerings, and not the features

* How she stays true to her brand, even with her imagery

* Digs in deep about our “free to paid journey”

* Is there a silver bullet of online course work?

* How she refines her systems every week

This just scratches the surface…this conversation is a true “writer-downer”, as I like to say.  Enjoy!

Connect with Dana and check out her free webinar: How to Create a Great Online Course