June 17, 2021

629: Brant Cooper | How to Find Product Market Fit

39 minutes

Everybody wants to start big, right, but you have start narrow and focused; who do I want to create value for? Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur and Disruption Proof and also the CEO of Moves the Needle.

With over 2 decades of business experience, Brant travels the globe speaking with entrepreneurs and intrapreneurs about how to discover and create new value. As an entrepreneur himself he has experienced all its aspects like IPO, acquisition, rapid growth, and crushing failures. Brant’s success lends itself to the fact that he has a unique take on disrupting people’s ways of thinking in order to become closer to customers.

Let’s get right into this episode and learn from the master how to find product market fit.

Things you will learn in this episode:

[00:01 - 06:35] Opening Segment

I introduce today’s guest, Brant Cooper

Bio

Check out guestio.com and let’s get you some world-class content

Brant gives us a bit of his background

Awkward and introverted growing up

Raised in Cali and Virginia

Self-taught entrepreneurship

College for the sake of knowledge

Living through the ‘.com’

[06:36 - 20:36] How to Find Product Market Fit

Brant on failure and bouncing back

Writing on the movement

Beginning to teach large enterprises

Everything is changing

Why you should be a lean entrepreneur

What ‘lean’ really means

Reduce waste improve product

Learning and understanding your customers

Finding a model that works

Why startups fail in the first place

Always keep learning

What to test - unknown and fundamental assumptions

Gathering data from your market segment/network

A word from our sponsor

[20:37 - 29:04] Alternatives to Venture Capitalism

How to know when it’s time to raise capital

Raising for intellectual property

Alternatives to raising funds for founders

Taking power for yourself

Put off the institutional raise

Own it and take charge as CEO

Form relationships before the pitch

Network is king

Products change behavior - know, like, and trust

Cutting through the noise

[29:05 - 38:48] Closing Segment

Who you know, or what you know

It’s a sequence, what unlocks who you know

Who you know gets you to success

Playing devil’s advocate for the ‘what’

You need a what that no one else has

ThE RaNdOm RoUnD

How to engage with Brant

Links below

Final words

Tweetable Quotes:

“Having faith in your own self, being able to take care of your own economy… is really what entrepreneurism is all about.” - Brant Cooper

“‘Lean’ is how do I reduce the waste in producing whatever value I’m trying to do.” - Brant Cooper

“Everybody wants to start big, right, but you gotta start narrow and focused; who do I want to create value for?” - Brant Cooper

Resources mentioned:

Disruption Proof - Brant Cooper

Connect and engage with Brant on LinkedIn, Twitter, and Facebook. Check out https://brantcooper.com/ for even more resources.

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By Travis Chappell

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