Amazon’s Alexa business is projected to be worth $10 billion by 2020. Yet, with so many businesses rushing to adopt voice apps to keep up with the trend, many are missing the mark with brand voice.

Tara Kelly, CEO of SPLICE Software, refers to this rapid (but flawed) adoption as “blood in the streets.” Instead of crafting an Alexa skill to match the brand voice of the company, businesses are leaving it in the hands of the bot, creating a disconnect between the brand and the customer.

On today's daily tech podcast, Tara shares her insights on how to implement an on-brand voice and messaging within voice-apps, to avoid further “bloodshed.”

I also learn a little more about SynthIA™, the intelligent audio system powering SPLICE Software's solutions for Voice.

SynthIA is SPLICE’s intelligent audio system, providing for the creation, storage, and workflow management of synthesized and pre-recorded audio files. SynthIA leverages artificial intelligence and voice naturalization to enable omni-channel deployment of customized speech on both a scheduled and on-demand basis.

Company Background

SPLICE Software blends art and science in creating stronger connections and improving the customer experience for insurers, bankers, and retailers. Their cloud-based Dialog Suite™ uses Big Data and Artificial Intelligence to deliver personalized Voice & SMS messages at critical moments along the customer journey.