GTM Live

64 - Demand Predictions for 2021 | Demand Gen Live S2 x01

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Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a variety of topics including:  

  • Being proactive vs. reactive in the sales process and with customers; 
  • Why meaningful content should be incorporated throughout the entire sales and customer journey;
  • Launching into a new market with a new product;
  • Customer at-risk identification programs; and
  • 2021 Demand predictions


    • For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

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