July 03, 2021

643: Sabrina Horn | Make It, Don't Fake It

45 minutes

We’ve all heard the phrase, ‘fake it till you make it,’ but this is no recipe for long term success. Here to talk about a better way is Sabrina Horn. Sabrina is an award-winning CEO, C-suite advisor, communications expert, and author.

With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. What attributed to her success is that she learned to exemplify authenticity for her teams and clients.

Jump right into this episode and learn from Sabrina’s proven ‘Horn Strategy’ how you can make it and not have to fake it.

Things you will learn in this episode:

[00:01 - 05:52] Opening Segment

I introduce today’s guest, Sabrina Horn

Bio

Sabrina gives a bit of his background

Shy and struggling in communication

German as a first language

A daughter to two chemists

Growing resilience

College life into adulthood

[05:53 - 16:25] Make it, Don’t Fake it

The value of internships and mentorship for Sabrina

A vital part of honing in on how to apply skills to a career

Instrumental in moving away from the corporate world

Making the jump to set out on your own

Learn to become a business person

When to learn a new skill vs. hiring out the weakness

Remember your functions and passions

The importance of building a private network

Balancing authenticity with giving stability to your team

Your employees expect you to lead

Have the conversations with the right people

Show humility and approachability

A good CEO

Asking all the right questions

Creating a culture of collaboration

A word from our Sponsor

[16:26 - 34:53] How to Make it

The only female CEO in Silicon Valley in the 90’s

A head full of steam

Never compensate for your gender

Gender bias will still come into play

Straightforward in authenticity

Who you know or what you know?

It depends on your phase of life

A connection that led to success for Sabrina

Her first client

Navigating that first meeting

Disarm fear and organize risk

Finding the right customers

Narrow down what you do well

How to make it

Write a well-focused business plan

Know yourself

Commit to being honest with yourself and others

How to build relationships with higher people

How to reach out

Encouraging your team to have mentors

Build off of chemistry

[34:54 - 44:29] Closing Segment

The best way to reach out to someone

Just ask

Be specific with what you want help with

ThE RaNdOm RoUnD

How to engage with Sabrina

Links below

Final words

Tweetable Quotes:

“I built up a network of people who really help me go through some tough spots… it can be lonely being a CEO.. it’s really vital to develop that private, personal network of mentors or advisors.” - Sabrina Horn

“The key is to show humility and approachability… A good CEO is not necessarily a person who has all the answers, but who asks all the right questions, and entertains the ideas and solutions.” - Sabrina Horn

Resources Mentioned:

Make it, Don’t Fake It

Good to Great

The Hard Thing About Hard Things

Connect and engage with Sabrina on Twitter, Instagram, and LinkedIn. Check out https://sabrinahorn.com/ and learn the Horn Strategy to authentic leadership.

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By Travis Chappell

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