What does it take to build a buzzy food brand in 2025—a brand gushed about online, used by legit chefs around the country, and found on the shelves of Erewhon? It’s a tough question, but Zab’s Datil Pepper Hot Sauce cofounder Miles Soboroff is pretty qualified to answer it. In this great conversation, Miles shares how he discovered the datil pepper by near accident and how he think about growing his amazing company. Matt is a major fan of Zab’s as well as of Miles, and we hope you enjoy the conversation.

Also on the show Matt has a great conversation with Tyler Sharp, editor in chief of Modern Huntsman. The award-winning publication has released a really terrific cookbook and they talk all about it, as well as what it means to hunt and fish today.

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