A recent study conducted by The Whitman Insight Strategies Initiative and Creative Circle Media Solutions takes a deep dive into how a global pandemic has affected the actual feelings and emotions of local media consumers.

One of the key takeaways revealed from "The Covid-19 Societal Impact Study" is that even though half of those polled say that they lack confidence in news media, those perceptions do not extend to local community media, where those same viewers and readers state they have a much higher trust. Moreover, when asked where they go for essential information about COVID-19, local news scored much higher than cable news and social media channels.

In this segment of "E&P Reports," Editor and Publisher's Mike Blinder goes one-on-one with Ostendorf to talk about the study and what local news media can do to serve our audience better.