July 12, 2021

650: Twila True | Building an Empire

31 minutes

It’s amazing what you can accomplish with the simple desire to become self-sufficient. Twila True is a mega-successful entrepreneur who currently serves as CEO and Co-Founder of True Family Enterprises, a privately held investment firm with more than 50 companies in her portfolio.

On the music front, Twila co-founded 1500 Sound Academy, a state-of-the-art music college in Inglewood, California, and subsidiary of Volume Ventures, with Grammy Award winners James Fauntleroy and Larrance “Rance” Dopson. She has several other businesses under the True name, and her charitable ventures include an orphanage assistance foundation in China, and a U.S. based Native American personal development foundation.

Twila is truly a dynamic woman and I can’t wait for you to dive in and learn more about how she’s built her empire and the investments that interest her now.

Things you will learn in this episode:

[00:01 - 05:32] Opening Segment

I introduce today’s guest, Twila True

Twila gives us some background on her story

Early upbringing

Lakota Native American

Growing up around a rich culture

Always empowered and supported

A desire for self-sufficiency

[05:33 - 16:44] Building an Empire

Twila talks about the biggest mentors that impacted her life

Adults and authorities

First venture into business

A desire to provide for herself

No means for formal education

Working nights

Taking an interest in sales and finances

Facing unique challenges as a female

The need for certain skill sets

How Twila finally found success

Expanding and growing into multiple companies

Quickly learning what works and what doesn’t

Cutting at the right time

Examples of what didn’t work

Twila’s advice when to hold an investment and when to walk away

Get into the number

Balance being a student and expert

The importance of networking

A word from our Sponsor

[16:45 - 22:59] Twila True on How to Build Your Network

Who you know or what you know?

What you know first, then who you know

The importance of knowledge

The biggest factor mentorships have played for Twila

Intentionally meeting other people

The role social media has played

The effects of the pandemic on investments

Deep in a real estate portfolio

The kind of things doing well right now

[23:00 - 26:04] Closing Segment

ThE RaNdOm RoUnD

How to engage with Twila

Links below

Final words

Tweetable Quotes:

“All along the way, there were always people who took a little bit of time or took a little bit of interest… That’s why it’s so important to me now, to complete that cycle.” - Twila True

“I always shake hands with two people in my business, that’s my legal side and my financial side.” - Twila True

Connect and engage with Twila on Instagram and LinkedIn. Go to https://www.truefamilyenterprises.com/ and learn more about the behind the scenes operations.

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By Travis Chappell

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