An interesting asset class that lends itself to significant value creation through entrepreneurialism and creativity is boutique hotels. Each property is different, so there’s intrinsic inefficiency. Many of these properties are also owned by baby boomers who have no succession plans and have not maximized their value over the years. Unlike branded hotels, there’s more opportunity to create special guest experiences that ultimately enhance revenue and generate long-term loyalty. Tom Bono, Managing Partner at Bono Capital Group, started out with AirBnb’s, and is now in contract to acquire his first boutique hotel in the Hamptons, a market he knows well.