Kiki Couchman is the cofounder of Sourmilk, a well-positioned yogurt company with more hustle than the average start-up. We found Sourmilk on social media and was impressed even before we tried the creamy and probiotic-rich yogurt. It’s good stuff, as is Kiki’s story about how she quit her finance job to start a yogurt company with her best friend—a refrain often repeated in Sourmilk’s savvy marketing. What’s it like bootstrapping in the highly competitive perishable consumer packaged goods world? This conversation is absolutely illuminating.     

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