On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include:  
-Brand, Demand, ABM - Where to focus?;  
-First 90 days as the first marketing hire; and 
-How the pursuit of ROI and Efficiency drives bad marketing.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include: -Brand, Demand, ABM - Where to focus?; -First 90 days as the first marketing hire; and -How the pursuit of ROI and Efficiency drives bad marketing. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include: &nbsp;
-Brand, Demand, ABM - Where to focus?; &nbsp;
-First 90 days as the first marketing hire; and&nbsp;
-How the pursuit of ROI and Efficiency drives bad marketing.
 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.

68 - Brand, Demand & ABM | Demand Gen Live S2 x03

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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68 - Brand, Demand & ABM | Demand Gen Live S2 x03

68 - Brand, Demand & ABM | Demand Gen Live S2 x03

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