August 17, 2021

680: Gordon Henry | How to Make Your Small Business Thrive

39 minutes

As a small business, how do you stand out in a crowded marketplace? Gordon Henry is a master at building businesses from good to great. Gordon is the Chief Strategy Officer of Thryv, Inc. a company giving small businesses the software and resources they need to excel.

His experience also includes his time as chief marketing officer for Yellowbook, where he managed print and online products for the company’s 700,000 advertisers and 5,000-member salesforce. Gordon was credited with building the company’s brand into a household name growing it from $500 million in revenue to $2 billion.

Let’s tune in and learn how to stand out and make your small business thrive.

Things you will learn in this episode:

[00:01 - 04:30] Opening Segment

I introduce today’s guest, Gordon Henry

Bio

Gordon gives us some background on her story

Athletic in school

An early interest in journalism

Moving into marketing

The inspiration for journalism

Gordon talks about his pivot into marketing

[04:31 - 20:01] How to Make Your Small Business Thrive

Gordon talks about the biggest changes in marketing

No more friction in the process

Biggest mistakes and wins in small businesses during the pandemic

A look at the service sector

Communicating with clients effectively

The importance of CRM

Building confidence

Gordon shares about the mission behind Thryv

Generating leads for small businesses

Your database is key

When it’s time to implement this tool

A word from our sponsors

[20:02 - 29:38] Gordon Henry on Building Your Network

How Gordon recommends to maintain your own personal touch

Examples and advice

Who you know or what you know?

The importance of mentors

The value of your own network of peers

Gordon’s thoughts on paid masterminds and networking

How networking impacted Gordon’s journey

More the way than the what

Advice for young people on their business path

The example of fighter pilots

[29:39 - 38:34] Closing Segment

ThE RaNDoM RoUnD

How to engage with Gordon

Links below

Final words

Tweetable Quotes:

“If you’re a business that wants to be relevant in 2021 and going forward you have to be communicating with people on their smartphone…” - Gordon Henry

“The mission we really set out was to empower small businesses to be able to compete in this landscape and do it at a price point they can handle.” - Gordon Henry

Resources Mentioned:

Thryv Pay

Connect and engage with Gordon directly at [email protected] or on LinkedIn. Check out the website https://corporate.thryv.com/ and make your business thrive!

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By Travis Chappell

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