Vasa Martinez created Perfy after he developed pre-diabetes (which he's now reversed). He needed to cut carbs and sugar from his diet. The traditional sodas and diet sodas he loved so much did nothing for him nutritionally (and were part of the reason I ended up pre-diabetic), and all of the healthier sodas were for gut health. So he created Perfy, a delicious, low-sugar soda enhanced with nootropics and adaptogens for a happy brain.

In this episode we discuss his:

• R&D process for creating a beverage
• Converting online marketing to online sales
• Using a NFT Doodle character to create a brand mascot
• And more

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