November 11, 2021

698: Simon Mainwaring | The Future of Profit is Purpose

29 minutes

It’s time to co-create your company’s purpose with your employees and your customers! Simon Mainwaring is the Founder and CEO of We First, a strategic consultancy that turns companies into movements by empowering their brands to lead with a purpose larger than themselves.

In his book LEAD WITH WE: The Business Revolution That Will Save Our Future, he shows how all of us—from the CEOs of the biggest corporations to exciting entrepreneurs to the everyday consumer—can make more environmentally friendly, purpose-driven, and positively impactful choices in service of everyone’s future.

The future of profit is purpose, so jump right in and learn how Simon creates culture, vision and purpose in every brand he works with.

Things you will learn in this episode:

[00:01 - 03:09] Opening Segment

I introduce today’s guest, Simon Mainwaring

Bio

Simon give us a bit of his background

Growing up with the concept of everyone is a ‘Mate’

Shaped with with strong values around people

Simon’s process going through law school

Combining a love for art and law to get advertising

[03:10 - 14:47] The Future of Profit is Purpose

Simon’s first steps into the advertising space

Falling in love with how brands can tell stories

Going off to London to land a job

Getting recruited

How Simon stepped out and went his own way

Unhappy and unfulfilled but no idea why

Simon’s encounter getting attacked professionally and emotionally

Inspired to influence business to make a greater difference

How the future of profit is purpose

Define and position your brand

Culture building

Impact storytelling

Why Simon runs a consultancy, not an ad agency

Leading with ‘we’ - how it looks practically

Ask if what you are doing or using is responsible

Look at your diversity and inclusion

Questions about why you exist as a company

1. What is your enemy?

2. What are you the only of?

3. When you’re at your best, what are you doing?

Co-create your impact with customers and employees

A word from our sponsor

[14:48- 21:17] Creating Culture and Buy-In

How to get people to buy-in to the vision

It all starts with leadership

Do your research, audit yourself, do a cost-benefit analysis

The importance of recognizing individuality within your organization

Who you know or what you know?

What you know from life experience

Self fulfillment is important above affirmation from others

The importance of being relational and doing good

[21:18 - 28:39] Closing Segment

The RaNDoM RoUnD

How to connect with Simon - links below

Final words

Tweetable Quotes:

“What if we took the power of storytelling across to business to help it do less bad and more good.” - Simon Mainwaring

“Define your purpose and then with your employees and your customers co-create the impact in the world that you want that is an expression of that purpose.” - Simon Mainwaring

“If you approach things with gratitude you’ll never feel like you’re missing out.” - Simon Mainwaring

Resources Mentioned:

Lead with We

We First Branding

Want to connect with Simon? You can follow him on LinkedIn, Twitter and Instagram. Discover a radical new vision for business and our future at https://www.leadwithwe.com/.

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