November 15, 2021

699: Drew Ginsburg & Robbin Choi | How Dylanlex Empowers Its Customers

37 minutes

Behind every fashion piece is a real human with their own individual identity. No one understands this more than creative geniuses, Drew Ginsburg and Robbin Choi.

Drew is Founder and ‘Chief Creative Everything’, while Robbin Choi is the Co-Founder and Fashion Retail Merchandising Consultant for the iconic fashion and jewelry line seen amongst today's celebs - DYLANLEX. They currently have over 420k+ Instagram followers and have a wide spanning reach of influence. Some of their celebrity clients include: Beyonce, Madonna, Cardi B, Rihanna, Lady Gaga, Jessica Alba, Alicia Keys, Khloe Kardashian, Gigi Hadid, Dua Lipa, Usher, Jennifer Lopez, Kendall Jenner to name a few!

Get yourself some much needed inspiration and dive into the episode to learn more about blending business with the creative space.

Things you will learn in this episode:

[00:01 - 05:13] Opening Segment

I introduce today’s guest, Drew Ginsburg and Robbin Choi

Robbin and Drew gives us a bit of their backgrounds

Robbin and Drew’s working relationship

Reconnecting with Drew over her new idea

Looking for meaning behind her work

[05:14 - 14:25] Blending Business with Creative

Fueling the decision to set out on your own

How Robbin felt physically ill working for other people without purpose

Are you bored with what you’re doing?

Life is too short not to go out and try

Drew and Robbin talks about going into business as a creative

People are inspired by who you are and what you do

The power of fashion and accessories

Transferring the passion for products to the demand of the market

Study what the markets want and what is working

You have to try something new as an entrepreneur - people like new

Trust yourself as the customer

The value of building a brand voice

Connecting with your audience’s thoughts

A word from our sponsor

[14:26 - 25:20] Giving People a More Human Experience

How education comes into selling a new idea

Helping people break through their shyness

You need to see it to believe in it

Adding a human touch to the shopping experience

Behind fashion is a real human

Making people feel like, ‘this is for you’

Who you know or what you know?

It depends how you use either factor

The example of Drew and Robbin’s networking partnership

The power of the celebrity face on your brand

Making the clients feel good about what they’re getting

[25:21 - 36:00] Closing Segment

The RaNDoM RoUnD

How to connect with Drew and Robbin - links below

Final words

Tweetable Quotes:

“You don’t always want to communicate with your words, I think that’s the cool thing about dressing and fashion and accessories: you’re choosing this thing that is immediately telling people what you’re about.” - Robbin Choi

“Truly, you’re not going to work with somebody who you don’t value their opinion or don’t inspire you, you are going to people that you trust and then they connect you with other people that they trust.” - Drew Ginsburg

You can connect with Drew and Robbin’s work DYLAN LEX on Instagram. Check out the collection on https://dylanlex.com/: made from artisans from all across the globe.

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By Travis Chappell

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