When I hear that other coaches are worried because the people who need to hire them are “broke”...it always gives me pause. Often, we apply our own logic, our own experiences, and our own financial choices to others during our sales conversations – and that’s a dangerous thing to do.

Are there people out there who cannot afford to hire a financial coach? Yes – but once you own the fact that you actually help people who are struggling financially, it’s a lot easier to accept that you get paid to help those same people. 

Let’s talk about those who we cannot help – when someone is broke, living paycheck to paycheck, can’t pay their bills, and is heading for a financial disaster is never going to either, 1, be able to afford you as a coach, or 2, be willing to part with their money even if they could.

The reason is that they do not possess the required growth mindset and because of that can’t make the jump in their minds to paying someone to help them, 1, save money, or 2, pay off debt. 

When you’re marketing your business, you need to share your conviction – your belief – that you can help them change their money story and write a new one.