What if your email list isn’t dead and you’re just emailing like a rookie?

In this curated episode, Perry shares the only email sequence that matters and the most important part of your email marketing: the first seven days. Perry breaks down exactly what to send, when to send it, and why most marketers blow their chance to convert. If you’ve been mailing once a week and wondering why nobody buys, this episode will sting a little. You’ll learn how to hit your list fast, what to say in the right order, and why most of your sales will happen before day eight. Whether you're writing your first sequence or fixing a broken funnel, this is the stuff that actually work.

We cover:

• Why you should email 5x on Day 1 (yes, really)
• The science of Gain-Logic-Fear: writing for brain chemicals
• How dopamine, serotonin, oxytocin — and cortisol — drive conversions
• What your list does after Day 7 (hint: not much)
• Why “hamster wheel of doom” campaigns still work
• How to revive a cold list without begging

Timestamps

(0:00) Why the first 7 days determine 80% of your revenue

(0:44) Five emails on Day 1: what to say in each

(1:59) Days 2–4: Triggering dopamine, serotonin, oxytocin

(3:02) Day 5–6: Send one logic-based email

(3:57) Day 7–10: FOMO & fear-based marketing (hello cortisol)

(5:25) The hamster wheel of doom: how to profit from non-buyers

(6:36) Cold list revival and long-term nurturing

(7:45) Why “7-day actives” are the only ones who spend money

🎯 Grab the free companion tools inside the Tool Cage:

trainwreckshow.com/companion-tools-optin

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 https://ignitemastermind.org

👤 https://www.facebook.com/ThePerryBelcher/

📷 https://www.instagram.com/perry.belcher

▶️ https://www.youtube.com/@perrybelcher

Connect with Emma Rainville:

🌐 https://www.shockwavesolutionsllc.com

👤 https://web.facebook.com/queenofops/