In this powerhouse episode of Coffee with Crocket, we hand the mic to Trade Mastermind CEO and BBC Apprentice Winner, Joseph Valente, as he delivers his 7-Figure Sales Training to over 500 trades business owners in a packed, high-energy session.

This is your exclusive backstage pass to a no-fluff, straight-talking masterclass on how to close more jobs, build an unstoppable sales machine, and finally turn your trade business into a scalable, sellable asset.

🔥 In this episode, Joseph reveals:

The real reason you're not closing jobs after the quote

How to master the art of the follow-up with a proven 7-touch strategy

Step-by-step on closing in the home—without dropping your prices

What makes a great trades sales rep—and how to recruit, train, and lead a winning team

How he scaled from sole trader to £1M+ monthly sales—and how you can too

If you’re a plumber, electrician, or builder still pricing jobs and waiting for a callback—stop hoping and start selling. This episode is your blueprint for sales domination in the trades.

Hit play and let Joseph show you how to sell like a CEO, not a contractor.