The Revenue Formula

7 GTM problems everyone has, and how to fix them (with Eddie Reynolds)

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What if we told you there are 7 simple mistakes companies make over and over again?

From the misalignment between sales and marketing to the mishandling of inbound leads, Eddie Reynolds joins us to shed light on why these mistakes happen, and how to avoid them.

  • (00:00) - Introduction
  • (04:16) - Transition to SaaS Companies Discussion
  • (05:10) - The Importance of a True Revenue Leader
  • (06:56) - Challenges in Marketing and Sales Alignment
  • (16:43) - Inbound Lead Routing Issues
  • (23:35) - Inbound vs Outbound Pipeline Expectations
  • (24:06) - Challenges with Quota Attainment
  • (24:15) - The Role of CFOs in Sales Planning
  • (24:36) - Understanding CFOs' Go-to-Market Knowledge
  • (25:13) - Importance of Accurate Sales Forecasting
  • (32:20) - Outbound Sales Strategies and Challenges
  • (37:14) - Aligning Inbound and Outbound Efforts
  • (39:55) - Navigating Dirty Data in Sales

    • ***

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    đź”” LinkedIn: Toni / Mikkel

    ✉️ Newsletter: https://www.revletter.io/

    đź“ş Watch: https://www.youtube.com/@growblocks
    đź’¬ Contact: [email protected]

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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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