This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural differences, identifying key publications and journalists, and building trust within your international team members to let them localize with impact.

Episode Time Stamps:
00:00 - Introduction to Global Communications Teams
04:45 - Identifying the Right Time to Hire
10:28 - Hiring the Right People for the Market
16:05 - Managing Teams Across Time Zones
21:46 - Building Trust and Cultural Understanding
27:28 - Best Practices for HQ and Regional Teams
35:54 - Navigating Global Messaging and Localization
42:08 - Personal Stories and Lessons Learned

Connect with us on:

• Instagram
• TikTok
• Web

Have a topic or a guest idea? Email us at [email protected]