You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make or not make certain decisions, you can use those factors to your benefit!

In part two, Dan Kennedy continues to elaborate from stage the seven "e-factors" that, when utilized in copy, create an irresistible offer your audience can't bear to say "no" to! Be sure to give part one a listen first!

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