Path for Growth with Alex Judd

7-Step Framework to Level Up Your Marketing with Trey Sheneman


Listen Later

Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.


 If you want to see your business level up its marketing efforts, you need to understand where you stand today. In this episode, Trey Sheneman returns to the podcast to discuss his 7-step Compass Framework for auditing your brand and casting a strategic vision for the future. He breaks down each step of the framework, which will help you ensure you have the people, messaging, and customer experience you need to communicate and deliver on your value. 


Episode Recap:

  • Today Trey Sheneman is sharing his 7-part framework for leveling up your marketing (0:01:24)
  • What is the Compass Framework, and why does it matter? (0:05:32)
  • 1. Competitive Set Analysis: Where are others missing the mark? (0:11:27)
  • 2. Online Experience: What is the end-to-end customer experience? (0:20:39)
  • 3. Messaging (and Positioning) Review: Are we effectively communicating the benefits? (0:27:55)
  • 4. Personnel Review: Who is going to execute the vision? (0:35:02)
  • 5. Avatar Profiling: Who are we trying to reach, and how? (0:44:05)
  • 6. SWOT Analysis by Channel: How is our current marketing serving us? (0:48:48)
  • 7. Strategic Plan: What is your “how by when” and your “what by who?” (0:51:03)
  • What got you here won’t get you to where you want to go (0:54:50)
  • How to engage with Trey (1:00:53)

  • Resources:

    Herald Website 

    Connect with Trey on LinkedIn 

    Try Path for Growth 1on1 Coaching Free for 14 Days

    Download the Free Reading Guide


    Connect with our Founder Alex Judd on LinkedIn and Instagram


    If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.

    ...more
    View all episodesView all episodes
    Download on the App Store

    Path for Growth with Alex JuddBy Path for Growth

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    107 ratings


    More shows like Path for Growth with Alex Judd

    View all
    Life.Church with Craig Groeschel by Life.Church

    Life.Church with Craig Groeschel

    3,450 Listeners

    Andy Stanley Leadership Podcast by Andy Stanley

    Andy Stanley Leadership Podcast

    2,274 Listeners

    The EntreLeadership Podcast by Ramsey Network

    The EntreLeadership Podcast

    4,365 Listeners

    Achieve Your Goals with Hal Elrod by Hal Elrod

    Achieve Your Goals with Hal Elrod

    1,321 Listeners

    The Carey Nieuwhof Leadership Podcast by Art of Leadership Network

    The Carey Nieuwhof Leadership Podcast

    2,255 Listeners

    Craig Groeschel Leadership Podcast by Life.Church

    Craig Groeschel Leadership Podcast

    10,706 Listeners

    Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

    Why That Worked – Presented by StoryBrand.ai

    1,925 Listeners

    THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

    THE ED MYLETT SHOW

    14,081 Listeners

    Front Row Seat with Ken Coleman by Ramsey Network

    Front Row Seat with Ken Coleman

    2,559 Listeners

    The Double Win by Michael Hyatt & Megan Hyatt-Miller

    The Double Win

    1,430 Listeners

    Maxwell Leadership Executive Podcast by John Maxwell

    Maxwell Leadership Executive Podcast

    380 Listeners

    Maxwell Leadership Podcast by John Maxwell

    Maxwell Leadership Podcast

    2,463 Listeners

    At The Table with Patrick Lencioni by Patrick Lencioni

    At The Table with Patrick Lencioni

    1,134 Listeners

    The Working Genius Podcast with Patrick Lencioni by Patrick Lencioni

    The Working Genius Podcast with Patrick Lencioni

    364 Listeners