Content marketing is an important part of creating a powerful experience in banking. Done well, it can help attract, inform, and engage your target audience.

Content marketing has become popular in banking because it’s a way to provide insight without selling, building trust and loyalty that reinforces a financial institution’s brand. The types of content that can be created are vast and the sharing of content can go far beyond a bank’s website.

My guest today on the Banking Transformed podcast is Joe Pulizzi, the author of the 7 books, including the best-selling book, Content Inc., and is the founder of The Tilt. Joe shares what it takes for banks and credit unions to succeed with content marketing.