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#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)
Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond.
Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl
Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.
Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health
(12:45) - Content for education, not sales
(15:54) - Two arms of content
(20:04) - Let the content do the talking
(23:44) - Focus on retainment
(32:31) - Content marketing channel that focuses on the company
(37:01) - Focus on distribution and engagement
(40:01) - Expand storytelling with video
(49:56) - Stick to areas of genius
(1:03:58) - Figure out your best use of resources
(1:15:36) - Bring more eyeballs to editorial
Transcripts & Show Notes
View all episodes
By Levels
4.7
237237 ratings
Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond.
Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl
Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.
Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health
(12:45) - Content for education, not sales
(15:54) - Two arms of content
(20:04) - Let the content do the talking
(23:44) - Focus on retainment
(32:31) - Content marketing channel that focuses on the company
(37:01) - Focus on distribution and engagement
(40:01) - Expand storytelling with video
(49:56) - Stick to areas of genius
(1:03:58) - Figure out your best use of resources
(1:15:36) - Bring more eyeballs to editorial
Transcripts & Show Notes
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