January 28, 2022

724: Freestyle Friday | Podcasting 101 for 2022

22 minutes

It’s a new year and a changing market! That said, it’s time to adjust our advice for people trying to get into the podcast space.

Where are the resources to get educated? Should you hire a coach? What’s the best way to grow an audience? All these questions and more will be answered, so get ready for a ton of value today!

Dive into this freestyle episode and get your Podcasting 101 tips for 2022.

Things you will learn in this episode:

[00:01 - 01:55] Opening Segment

Introducing the topic for the day - Podcasting for 2022

I talk about what I would do if I started a podcast this year

Similar to 2017, hire a coach and get knowledgeable about it

Think about exchanging money for time

[01:56 - 11:52] Podcasting 101 for 2022

Challenging the thought process that you can just jump in and figure it out

How long did it take for you to learn your profession?

People pay for college; why wouldn’t they pay to learn this?

Number 2: book yourself on other podcasts

Book within 6 months of starting your show

Get in front of other podcasting audiences

Advice for running ads

Get people linked to specific episodes, not just a blog

Collect info, so you have data to market to

I give examples of what strategy you should employ

Currents stats

51% of the US listen to podcasts

Assumptions that you may be making

How to get booked

Check out our software guiestio.com

Keep an eye on Spotify

They’re beginning to dominate the listener base

Spotify bought attention and is optimizing their platform

Tell your audience to rate the show on whatever platform they use

Predicting ad features for the future

How podcasting helps you get partnerships

Fix your content - it needs to be interesting

Don’t keep sinking money into something that doesn’t work

Interviews are an interesting way to build up the content

A quick word from our sponsor

[11:53 - 17:03] Closing Segment

Bring on experts that have credibility

Interesting doesn’t have to mean well-known

Bring traffic through recognition

Follow the money - lookout for anything new

How to connect with us

Links below

Final words

Tweetable Quotes:

“You can learn a lot of things on YouTube, but that doesn't mean that that’s the best way to learn it… Number one: hire coach, get a course.” - Travis Chappell

“The number one way to grow your podcast is to get in front of other podcasting audiences.” - Travis Chappell

“If you’re content sucks, then nothing is going to work… Fix the holes in the bucket before you try to fill the bucket up.” - Travis Chappell

Resources Mentioned:

Guestio

Episode with Sam Ellis

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