Sick of posting on Instagram and getting crickets? This episode is your full, step-by-step training on how to turn your handmade Instagram into a sales-driving machine - without feeling salesy or spending all day online.

Steph breaks down the exact strategy that handmade business owners need in 2025, including:

• What to post (and why!) using the 4 Value Pillars
• How to plan your weekly Instagram rhythm without burning out
• The difference between “Going Wide” for growth and “Going Deep” for conversions
• Real examples you can steal (whether you sell candles, mugs, or knitwear)
• And how to sell confidently, without needing a hot shower after every post 💬

Whether you’re stuck at “likes from your mum and best mate” or you’ve given up on Instagram altogether… this episode will get you back on track, feeling clear, confident and ready to sell.

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🎙 Welcome to the Handmade Bosses Podcast with Steph 👋

If you’re dreaming of starting your handmade business or knee-deep in Etsy listings and feeling stuck - you’re in the right place.

I’m Steph - handmade business coach, Etsy seller since 2016, and founder of Handmade Bosses. I help makers go from overwhelmed to consistent sales (yes, even if you’re just starting).

🛍 Learn how to:

• Start and grow on Etsy

• Turn browsers into buyers

• Master SEO, branding, pricing

• Find your niche and ideal customer

• Scale beyond Etsy to your own website

💸 I’ve helped thousands of makers build profitable 4 and 5-figure shops — and in this podcast, I’ll show you how too.

✨ Free starter resources: handmadebosses.com/freeresources

🎓 Deeper help? Explore the HBSA, the SMS & more: handmadebosses.com/paidresources

📅 Join our Facebook group for free workshops: facebook.com/groups/handmadebosses/events

📸 Follow us on Instagram for tips and inspo: instagram.com/handmadebosses

Hit follow, grab a brew, and let’s grow your handmade biz.

Love, Steph & Team HB xox