Travis Makes Money

731: Justin Kline | The RIGHT Way to Do Influencer Marketing


Listen Later

If you’re not leveraging influencers to promote your brand, you may be missing out on one of the number one ways to build a following! Justin Kline is the Founder and President of Markerly, a pioneer of influencer marketing.

Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice. During Markerly’s ascension, he has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. In this episode, we learn about Justin and his unique and holistic approach to influencer marketing.

Tune in if you want to learn the RIGHT way to do influencer marketing, how to avoid typical pitfalls, and how Markerly can help you do it all!


Things you will learn in this episode:

[00:01 - 04:36] Opening Segment 

  • Justin talks about the generational shift in influencer marketing
  • How Justin first started tackling this market 
  • Translating blog technology into influencer marketing 

  • [04:37 - 15:23] The RIGHT Way to Do Influencer Marketing

    • Justin shares his insights on the change in how companies approach influencers
    • It boils down to working with the right people 
    • Enable a level of creative flexibility and control 
    • The vetting process of finding the right influencer 
    • Know when to use photo, video, or PR campaigns
    • Avoiding missteps when you get into this strategy 
    • Being disingenuous will be your downfall 
    • How Markerly helps companies find a good fit
    • How they think through the creative process for clients 
    • Creating a long term strategy to beat the competition
    • Why niching down is important for influencer marketing 
    • You need to align the views and personality of the brand 
    • It promotes authenticity
    • Price control and cost for engagement 
    • A quick word from our sponsor

    • [15:24 - 19:26] Justin Kline on Building Your Network

      • Justin gives advice around measuring the success of a campaign
      • It depends on what the brand wants to accomplish
      • Play the long game - look at the content value of influencers
      • Who you know or what you know? 
      • You need both in tandem 
      • You tend to gain to a network as you have more value to give

      • [19:27 - 27:09] Closing Segment  

        • RaNDoM RoUnD
        • How to connect with Justin
        • Links below 
        • Final words 
        •  

          Tweetable Quotes: 

          “[Influencer Marketing] boils down to just working with the right people… making sure that it’s a good match. You’re basically hiring people to be spokespeople for your brand.” - Justin Kline



          Resources Mentioned: 


          • Evergreen
          • The War of Art
          • Getting Things Done
          •  


            Want to connect with Justin? You can follow him on LinkedIn and Twitter. Build a greater sphere of influence and connection with your audience on https://markerly.com/.  

            Start hiring right now with a $75 sponsored job credit to upgrade your job post at indeed.com/network. Offer valid through March 31st, 2022.


            Check out squarespace.com/travis for a free trial, and when you're ready to launch, use code: TRAVIS to save 10% off your first purchase of a website or domain.


            Right now, Thesis is offering our listeners 10% off your first starter kit when you visit take thesis.com/TRAVIS.


            Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. 

            Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!

            If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.



            Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge

            Our Sponsors:
            * Check out Kinsta: https://kinsta.com

            Learn more about your ad choices. Visit megaphone.fm/adchoices

            ...more
            View all episodesView all episodes
            Download on the App Store

            Travis Makes MoneyBy Travis Chappell

            • 4.3
            • 4.3
            • 4.3
            • 4.3
            • 4.3

            4.3

            374 ratings


            More shows like Travis Makes Money

            View all
            The Clark Howard Podcast by Clark Howard

            The Clark Howard Podcast

            5,393 Listeners

            Stuff You Should Know by iHeartPodcasts

            Stuff You Should Know

            77,301 Listeners

            The Joe Rogan Experience by Joe Rogan

            The Joe Rogan Experience

            223,885 Listeners

            The Amy Porterfield Show by Amy Porterfield

            The Amy Porterfield Show

            4,577 Listeners

            The School of Greatness by Lewis Howes

            The School of Greatness

            21,165 Listeners

            The Model Health Show by Shawn Stevenson

            The Model Health Show

            7,350 Listeners

            Pod Save America by Crooked Media

            Pod Save America

            86,328 Listeners

            The Daily by The New York Times

            The Daily

            111,422 Listeners

            Huberman Lab by Scicomm Media

            Huberman Lab

            28,399 Listeners

            On The Market by BiggerPockets

            On The Market

            893 Listeners