Feeling like your Etsy sales have dipped recently? You’re not imagining it and Etsy’s Q2 2025 earnings report confirms it.

In this episode, I break down exactly what’s going on behind the scenes at Etsy, why sales are down platform-wide, and what it means for you as a handmade business owner. We’ll talk about rising fees, buyer hesitation, and Etsy’s push toward AI and personalisation... all without the corporate waffle.

But more importantly, I’ll walk you through what to actually do about it. Whether you’re on Etsy, your own website, or both, you’ll leave this episode feeling calm, clear, and ready to take control of your strategy again.

✨ We cover:

• What Etsy’s report really reveals (and what most sellers miss)
• Why it’s not you - it’s the current buying climate
• 4 things you can do right now to strengthen your shop
• The truth about fees, platforms, and where to focus next

If you’re feeling a little lost or discouraged, this episode will help you zoom out, realign, and move forward with purpose. 💛

🔗 Links mentioned in this episode - What is a social media home hub and how do you find yours?

Insta CTA

🎙 Welcome to the Handmade Bosses Podcast with Steph 👋

If you’re dreaming of starting your handmade business or knee-deep in Etsy listings and feeling stuck - you’re in the right place.

I’m Steph - handmade business coach, Etsy seller since 2016, and founder of Handmade Bosses. I help makers go from overwhelmed to consistent sales (yes, even if you’re just starting).

🛍 Learn how to:

• Start and grow on Etsy

• Turn browsers into buyers

• Master SEO, branding, pricing

• Find your niche and ideal customer

• Scale beyond Etsy to your own website

💸 I’ve helped thousands of makers build profitable 4 and 5-figure shops — and in this podcast, I’ll show you how too.

✨ Free starter resources: handmadebosses.com/freeresources

🎓 Deeper help? Explore the HBSA, the SMS & more: handmadebosses.com/paidresources

📅 Join our Facebook group for free workshops: facebook.com/groups/handmadebosses/events

📸 Follow us on Instagram for tips and inspo: instagram.com/handmadebosses

Hit follow, grab a brew, and let’s grow your handmade biz.

Love, Steph & Team HB xox