March 28, 2022

743: Jonathon Kendall | Monetize Your Skills by Adding World-Class Value

48 minutes

Jonathon Kendall realized early on that all the skills in the world mean nothing if they’re not providing value to people. Today, Jonathon is a copywriting, funnel building, course creation, and capital raising, specialist. His crowdfunding systems have recently raised over $110,000,000 for startups & iconic brands like RadioShack and Pier1 Imports. His outsourcing company, Virtual Worker Now manages 300+ employees for North American entrepreneurs.

Dive in if you want to find out how to monetize your skills by adding world-class value.

Things you will learn in this episode:

[00:01 - 04:49] Opening Segment

Jonathon shares his background

Growing up ambitious and active

Jonathon’s experience in competitive events

Learning to organize people into one mission

[04:50 - 24:25] Monetize Your Skills by Adding World-Class Value

How Jonathon made his skills into money

Turning the creative skills into marketing

Your skills have to provide value to get paid for them

Jonathon’s first venture into entrepreneurial success and failure

Transitioning from artistry to copywriting

Taking off after a big assignment to ghostwrite a book

Utilizing the 4 Hour Work Week Strategy

Jonathon talks about how he started landing bigger named clients

Thinking long-term in terms of networking

Understand the need and just solve it in advance

How to be strategic about your networking

Don’t put all your eggs in one basket

Take a lot of swings

Differentiate hard skills from soft skills

The importance of time blocking

A quick word from our sponsor

[24:26 - 36:59] Keeping Up with Scale While Managing Many Projects

Jonathon shares about his current work and future projects

Building out models that provide value while supporting scale

When to create something around your skills vs. hiring out weaknesses

Optimize for the right KPI and get obsessed with increasing that KPI

At the end of the day, the important thing for your client is revenue

Give proof of work not fancy work

Who you know or what you know?

Get to the who by providing a high-level what

[37:00 - 33:21] Closing Segment

ThE RaNDoM RouNd

Want to connect with Jonathon? You can find him on LinkedIn and Instagram. Get your brand or business to that world-class level by checking out https://virtualworkernow.com/.

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Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.

Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!

If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.

Tweetable Quotes:

“Your passion matters but only in so far as much as for other people to pay you for it.” - Jonathon Kenall

“Take a lot of swings. You’re not going to hit a home run every time.” - Jonathon Kendall

“Money is an exchange of value. If you want to have more money, and more freedom, and more resources, and more status, and more esteem; there’s no shortcut.” - Jonathon Kendall

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By Travis Chappell

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