There's nothing quite like buying a bag of coffee and being disappointed with the results. Although flavor plays a huge role in this, there's another factor we don't always think about which is price. Should a higher cost coffee come with higher quality expectations? What happens when that expectation isn't met? We've been on both ends of the spectrum. We've been disappointed with bags of coffee we've bought from roasters, and we also understand the nuance of being the ones sourcing and roasting coffee.