Are you struggling to stand out in the crowded world of financial coaching? I've been there. In this episode, I'm pulling back the curtain on how I completely transformed my business by rediscovering my unique voice.

For months, I felt disconnected from my own brand. My website didn't feel like me, and my messaging was all over the place. Sound familiar? I bet it does. That's why I'm sharing the exact process I used to cut through the noise and reconnect with what makes me, well, me.

I'll walk you through creating a vivid client persona that goes way beyond basic demographics. We're talking about getting inside your ideal client's head—understanding their deepest fears, their secret dreams, and what really makes them tick.

I'll challenge some common assumptions about what clients actually care about when hiring a coach. Spoiler alert: it's probably not what you think. I'll even break down a real-world example that blew my mind and completely changed how I approach my marketing.

Like always, I'm giving you the practical steps I use inside my own business. Whether you're just starting out or you've been at this for years, this episode will help you find your unique edge and speak directly to the heart of what your clients really want.

Fair warning: this work isn't easy. It took me eight solid months of work to do this work. But the payoff? It's been huge. I now have a website I love, messaging that feels authentic, and a clear vision of the value I bring to my clients.

Ready to unlock what makes you truly unique as a financial coach? Tune in, and let's dig in together.


Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group