Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, including a record of 340+ Effies.

He's the MENAT CSO of Publicis Groupe. That's Middle-East-North-Africa-and-Turkey, a region with hundreds of millions of people in it.

Some conversations I feel at home in. And this is one of them.

In this interview, we discuss the ingredients that go into an agency being able to do award-winning work. We discuss the obvious stuff (like working with exceptional people) as well as the stuff that's only obvious when you no longer have it (like agency leadership that will fight for your ideas).

We also discuss a campaign his team and client have been winning awards for lately: “James Jefferson: A Fraudster, Created by a Bank, to Reduce Financial Fraud” for Emirates NBD.

You can find Tahaab here: https://www.linkedin.com/in/tahaab/

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