Amy Smilovic always knew she wanted to start a company and when she combined her love of business, art and fashion, Tibi was born. She came from a background in advertising where she held positions at Ogilvy & Mather and American Express before deciding to take a chance and launch her own label over 20 years ago. On this episode, Amy opens up about reinventing her entire company, the importance of understanding the mind of the consumer, the secret to brand longevity in any industry, and what aspiring designers should have in place in order to build a fashion label today. Congratulations to our No Limits Entrepreneur of the Week: Katie Mehnert, CEO and Founder, Pink Petro Find out more: www.pinkpetro.com Want to be a featured NLEOTW? Know someone who should? Send your nominations to [email protected] Don’t forget to subscribe and leave us a review! It’s easy! Click here: http://bit.ly/2ks4f90 ABOUT REBECCA JARVIS: Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News. Learn more about your ad choices. Visit megaphone.fm/adchoices