How To Be A Handmade Boss

#76 - Instagram Not Converting? Here’s Why (+ How to Fix It as a Handmade Seller)


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Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it.


You’ll discover:

  • Why likes and views don’t always mean product interest
  • How to guide your followers from scrolling to shopping
  • A simple content plan that works without eating up your whole day


Whether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post with purpose and actually see results.


📌 Want your social media done-for-you every month? Join the Social Media Sidekick: https://handmadebosses.com/SMS

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🎙 Welcome to the Handmade Bosses Podcast with Steph 👋

If you’re dreaming of starting your handmade business or knee-deep in Etsy listings and feeling stuck - you’re in the right place.

I’m Steph - handmade business coach, Etsy seller since 2016, and founder of Handmade Bosses. I help makers go from overwhelmed to consistent sales (yes, even if you’re just starting).

🛍 Learn how to:

• Start and grow on Etsy

• Turn browsers into buyers

• Master SEO, branding, pricing

• Find your niche and ideal customer

• Scale beyond Etsy to your own website

💸 I’ve helped thousands of makers build profitable 4 and 5-figure shops — and in this podcast, I’ll show you how too.

✨ Free starter resources: handmadebosses.com/freeresources

🎓 Deeper help? Explore the HBSA, the SMS & more: handmadebosses.com/paidresources

📅 Join our Facebook group for free workshops: facebook.com/groups/handmadebosses/events

📸 Follow us on Instagram for tips and inspo: instagram.com/handmadebosses


Hit follow, grab a brew, and let’s grow your handmade biz.

Love, Steph & Team HB xox

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How To Be A Handmade BossBy Steph Cole-Lewis

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