In this episode of the Curious Advantage podcast, Simon Brown and Garrick Jones talk with Charles H. Green, a renowned expert on trust. They explore the concept of trust, its importance in personal and professional relationships, and how it can be cultivated.

Charles shares insights on the trust equation, which includes credibility, reliability, intimacy, and self-orientation. The conversation also delves into the implications of trust in sales, the impact of AI on trust, and the importance of personal agency in fostering trust and connection in a rapidly changing world. They also discuss the growing presence of AI-generated scams, deep fakes, and the challenges these pose to building and maintaining trust in the digital age.

00:00 Introduction to Trust and Curiosity

18:13 The Trust Equation Explained

24:30 Trust in Sales: The Meat Sandwich Model

33:40 Trust in the Age of AI

41:58 Personal Agency and Change

Join the authors of The Curious Advantage in an exploration of how individuals and organizations can harness the power of curiosity to drive success in our new digital reality. In each episode, they engage in enlightening conversations with world-leading experts from a diversity of disciplines to bring to life the latest understanding of curiosity in a way that’s useful to anyone looking to embark on a journey of discovery, navigate challenges, and unlock opportunities. 

The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused. At the heart of the book is our model of Curiosity, called ’Sailing the 7C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com

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The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham and John McGinty.