Today we are joined by April White. A seasoned communication specialist, an official TEDx speaker, a writer with both B2B and B2c experience, and the President and Founder of Trust Relations. April graduated April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City. with the goal of becoming a watchdog of society, as the world changed rapidly realizing that her goals are no longer the same. She shifted and pursued public relations. Coining the term “Trust Relations” in 2019 led to the creation of the strategic communication agency Trust relations. In this episode, we will talk about the importance of PR and how It helped businesses and entrepreneurs. We also talk about the current credibility of media and how it is perceived by society. Let’s dive in! 

Key Highlights:

[00:01 - 08:19] Opening Segment

[08:13 - 18:53] Public Relations: Why Should Anybody Care?

[18:54 - 33:33] How Public Relations Changed through time

[33:45 - 44:51] Closing Segment

Want to connect with April? You can email her directly at [email protected]

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Tweetable Quotes: 

“If you know what your reason for being is that should always be what drives everything, that should be what drives your brand, your values, your next innovation, your next hire. I mean, that should be the guiding principle.”

-      April White

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