In this episode of BusinessIsGood, I talk about one of the most common breakdowns in founder-led businesses: lack of clarity. Too often, CEOs and founders assume that once is enough when it comes to communicating vision, expectations, or processes. But the truth is, if your team doesn’t seem to "get it," it’s not a people problem—it’s a clarity problem.

I share why founders need to repeat their message often, in multiple ways, and constantly work toward clarity instead of novelty. I draw from my experience coaching athletes and building teams to explain how repeated, clear communication builds confident, capable staff—and how the absence of it creates fear, mistakes, and burnout.

If you're constantly frustrated that no one "gets it," this episode is for you. Say it again. Say it louder. Say it differently. And keep saying it until your team can say it back to you.

Connect with Chris Cooper:

Website - https://businessisgood.com/