Simon speaks with Simon Lancaster, who runs Bespoke Speechwriting Services and has written speeches for top politicians and the CEOs of some of the biggest companies in the world, including Unilever, Rio Tinto, and Nestle. Simon is the author of “Speechwriting: The Expert Guide” and “Winning Minds: Secrets from the Language of Leadership.” He is a fellow at Henley Business School, lectures at Cambridge and Oxford Universities, and regularly appears as a media pundit on oratory. Simon told us about his experience writing speeches for British politicians, how the fundamentals of rhetoric have remained consistent across time, language and culture, and how speechwriting is distinct in the business world.

https://webarchive.nationalarchives.gov.uk/20010904204643/http://www.dti.gov.uk:80/ministers/speeches/johnson160500.html

https://www.youtube.com/watch?v=zrF1THd4bUM

https://www.youtube.com/watch?v=MEqINP-TuV8

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