What if motivation is actually the thing holding you back? In this episode of Hunters and Unicorns, hosts Simon Kouttis and Ollie Kuehne sit down with Sean Conway, an eight-time world record holder, extreme endurance athlete, keynote speaker, and performance coach—to unpack the mindset behind sustained high performance. Sean explains why motivation is an unreliable energy source, how world-class performers build systems instead of relying on willpower, and why consistency always beats intensity over the long run.

From breaking endurance records to coaching high performers, he shares practical lessons that apply just as much to software sales, leadership, and business as they do to elite sport. In this episode:

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With thanks to our sponsor Aurasell AI.

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0:00 — Trailer

1:17 — Introduction & Sponsor

3:01 — How Many World Records

7:49 — Elite vs Average Iron Man Time

9:20 — Was He Always Innately Motivated

12:50 — Was He a Sporty Kid

15:00 — Why Has He Been Able to Achieve This

16:55 — Community Within the Pillars

24:44 — From a Low Point to an Audacious Goal

31:55 — Practical Implementation of the Plan

36:28 — Getting Up Every Morning for 105 Days

39:33 — The Power of Having a Plan

41:24 — Factoring in Distractions and Life

43:18 — Mentally Dealing With Derailed Plans

44:25 — Was There a Point He Wanted to Quit

47:20 — End Goal vs Breaking It Into Segments

49:30 — Being Present in the Now

51:47 — Parallels to Business and Sales

56:50 — Motivation Levels Through the Journey

1:01:37 — Work Outside of Endurance

1:03:39 — What He Looks for in Coaching Clients

1:12:23 — Closing