In this episode of the East Coase Elite series, we sit down with Yotam Segev, co-founder and CEO of Cyera, to explore the incredible journey of building a cybersecurity unicorn. From the early days of a "B-minus" idea, Yotam shares how a relentless focus on customer feedback, not internal opinions, became the company’s compass.

He reveals the difficult but essential pivot from founder-led sales to building a world-class team, the qualities he looks for in top-tier sellers, curiosity, paranoia, and hunger and the mindset that propelled Cyera to nearly $100M ARR and a $6B valuation in just four years.

🙌 Thanks to Our Sponsors! PGAI: https://www.getpg.ai & Selr: https://selr.ai

🏹 Key Topics Covered

00:00 - Intro

01:55 - From the military to founding Cyera

05:30 - Why *** is the only compass that matters

08:02 - How top salespeople act

09:16 - The importance of a humble approach

12:22 - The hardest part of the early stages

16:01 - Validating a hypothesis with "dollars"

20:00 - The impact of moving to the U.S.

20:31 - From founder-led sales to building the first team

29:19 - The market transition

32:39 - The three characteristics of a great seller

37:05 - The balance between a playbook and excitement

40:02 - The importance of energy and mindset

49:43 - The core dynamic of the co-founder relationship

52:17 - Cyera's North Sta

54:47 - Why top talent should join Cyera

💥 3 Biggest Lessons:

Your Compass is the Customer: Your opinions don't matter; building a great product means constantly listening to and learning from your customers' pain points.

Sales is a Team Sport: In an early-stage company, a founder must stay engaged in the sales process to build trust, as a salesperson alone can't provide the same assurance.

Mindset is Everything: The difference between an average and exceptional performer is often their attitude. Bring energy, curiosity, and a relentless drive to everything you do.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro. If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🦄 Connect with Hunters & Unicorns

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes "Your idea sounds like a B-minus and that's a compliment. We're investing in the team, and if the customers tell us they want to buy that, we'll build it". "We don't build products according to those opinions. Maybe your mother. We build products according to the customers with a very attentive view to the customers' pain and to the guidance they're providing us". "A company only exists, the oxygen for a company is business. It's a net new ARR. That's the oxygen for these companies that we're all playing in". "The journey itself is the price. And it's not a full lack of ambition. Like we want to take over the world if we could and we're walking towards it". "The best sellers... are curious, genuinely interested, caring about the customers, the challenges, the pains, what they're trying to accomplish, why they're trying to accomplish it, why have they not accomplished it yet again and again and again".

#softwaresales #huntersandunicorns #playbookuniverse

In this episode of the East Coast Elite series, we sit down with Austin Stefani, CRO at DBT Labs, to discuss his career journey from EMC to his current role.

austin shares his fundamental principles for sales leadership, emphasizing the importance of making every individual on the team successful.

We learn about his focus on skill acquisition, the value of learning from challenges, and why empathy is crucial for both employees and customers. Austin breaks down his "playbook" for problem identification and how to apply it at various stages of a company's growth, from building a sales process and managing pipeline to scaling international teams.

🙌 Thanks to Our Sponsors!

PGAI: https://www.getpg.ai

Seller: https://selr.ai

🏹 Key Topics Covered

00:00 - Intro

00:58 - Flipping the org chart upside down

01:48 - The fundamental principles of sales

05:00 - Focusing on productivity

07:13 - Using frameworks for problem identification

09:17 - Translating a sales mindset to a leadership role

12:48 - Skill training and retention

18:56 - The benefits of non-linear career progression

24:00 - Learning through setbacks and hard times

32:27 - Why Austin chose to leave Rubrik for DBT

35:35 - Empathy as a core leadership trait

41:31 - The biggest challenges and learnings as a CRO

43:35 - The advantages of in-house company culture

49:55 - The playbook as a blueprint

💥 3 Biggest Lessons:

Flipping the Org Chart: Leaders are overhead, and their primary job is to make every individual sales rep successful.

Embrace the Hard Times: The only way to get through tough situations is through them, which is how you acquire new skills and become more resilient.

Playbooks are Blueprints: A playbook is a framework for problem identification, not a step-by-step instruction manual to be applied universally.

🙌 Thanks for listening!

This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro

If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🦄 Connect with Hunters & Unicorns

Website: http://huntersandunico...

Twitter:   / huntersun1corns  

Instagram:   / huntersandunicorns  

Blog: http://huntersandunico...

💬 Notable Quotes

"If you're in one job and you just go the next job and the job after that and you're just learning from people that are exactly like you, there's only so much skill that you can get."

"Productivity is like the most important metric and everything services that."

"The leaders that do that really well will be able to grow with the company."

"I think it's a blueprint, not an instruction manual."

"Trust is generated by the quality of the questions you ask. The amount of try it next time like try talking... If somebody comes and asks you... 'I need some advice or can I pick your brain', next time somebody says that try saying nothing but questions about 10 minutes into this. The person will reach across the table, grab your arm and say, 'Oh my gosh, you solved my problem.' And they'll leave and you'll just be like, 'I didn't say a word.'"

In this episode of the East Coast Elite series, we sit down with Brian Trowbridge, VP of Sales at FireHydrant, to explore the brutal truths of startup life.

From making high-stakes decisions with limited runway to navigating board dynamics and founder alignment, Brian unpacks what it really takes to succeed in an early-stage company.

We dive deep into how he evaluated FireHydrant before joining, what he looks for in founders and boards, and how sales leaders should think about burn rate, valuations, and growth expectations. If you're in sales and considering a startup role, this episode is a must-watch.

🙌 Thanks to Our Sponsors!

PG AI: https://www.getpg.ai

Selr: https://selr.ai

🏹 Key Topics Covered

00:00 - Intro

01:00 - Startup chaos

05:00 From Startup Grind to Scalable Sales

09:17 The Hardest Hiring Lessons

13:46 Selling Without a Playbook

18:24 Coaching Reps to Think Critically

22:40 Building Repeatable Pipeline

29:03 Staying Grounded as a Sales Leader

35:17 Career Advice for Aspiring CROs

42:00 The Power of Humility in Leadership

50:30 The Role of Curiosity and Grit

💥 3 Biggest Lessons:

Chaos is a Feature, Not a Bug: Embrace early-stage ambiguity—true sales leadership is forged in unpredictability.

Hiring is Everything: The reps you bring on will define your success. Make every hire count.

Ask the Bigger Questions: Scaling isn’t just tactics—it’s teaching your team how to think.

🙌 Thanks for listening!

This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro

If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🦄 Connect with Hunters & Unicorns

Website: http://huntersandunicorns.com

Twitter:   / huntersun1corns  

Instagram:   / huntersandunicorns  

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes

“If you have a mediocre RD, avoid it. I would even avoid a good company if I didn’t have a good RD.”

“You’re not just asking ‘did I make my number?’ You’re asking: does this company even exist in 12 months?”

“There’s no bigger mistake than hiring the wrong person—it costs you a year.”

“Some founders just burn through VPs. You need to know that before you join.”

“You’re wearing a hundred hats and trying to hit growth targets with minimal runway. It’s not for everyone.”

Tags #softwaresales #huntersandunicorns #playbookuniverse

In this episode of East Coast Elite, Simon Kouttis and Ollie Kuehne sit down with Martin Mao, co-founder and CEO of Chronosphere.

From his early days at Uber to founding one of the most disruptive startups in observability, Martin shares what it takes to navigate uncertainty, build conviction, and win at scale. We dive into the mindset shifts behind leaving a tech giant to build something bold, how Martin sees the future of observability, and what it means to lead with clarity in a rapidly evolving market. If you're a founder, engineer, or operator seeking real insights from a builder at the top, this one’s for you.

Key Topics Covered

00:00 Intro

02:10 What Makes a Strong Founder

04:48 Why Martin Left Uber

09:22 Founding Chronosphere

13:41 Competing with Industry Giants

19:05 The Startup Learning Curve

26:38 Early GTM Decisions

33:20 Scaling with Intent

39:40 Balancing Vision and Feedback

46:14 Leadership Lessons in Hypergrowth

50:12 What’s Next for Chronosphere 52:49 Closing Reflections

3 Biggest Lessons

Leaving comfort for conviction: Martin’s leap from Uber shows that bold moves start with internal clarity, not external certainty.

Product-market fit is just the beginning: Real traction comes from execution, team culture, and continuous iteration.

Disruption requires ruthless focus: Be crystal clear on who you serve and why your product matters—then say no to everything else.

Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns. If you enjoyed this episode, please drop a like/share and subscribe to our channel!

Connect with Hunters & Unicorns

Website: http://huntersandunicorns.com

Twitter:   / huntersun1corns  

Instagram:   / huntersandunicorns  

Blog: http://huntersandunicorns.com/blog

Notable Quotes “You don’t need to have all the answers before you start.” “It’s not about being better—it’s about being different in a meaningful way.” “Startups work when you're solving real pain, not just building cool tech.”

This episode is sponsored by SELR & PG:ai

#softwaresales #huntersandunicorns #playbookuniverse

In this episode of Hunters & Unicorns, East Coast Elite, we sit down with Brian McCarthy, President of Global Revenue and Field Operations at Rubrik. With a remarkable track record scaling high-performing teams and navigating through IPOs, Brian shares the foundational principles that shaped his leadership, putting people first, leading with love, and building structures that drive consistent performance. We explore how Brian transitioned from star seller to visionary leader, how he earned unshakeable team loyalty, and why systems like WANs can revolutionize your sales coaching. If you're serious about leading at scale with integrity, this is a must-watch.

🙌 Thanks to Our Sponsors!

PG AI: https://www.getpg.ai

Selr: https://selr.ai

🏹 Key Topics Covered

00:00 – Intro & First Sales Job

04:20 – Choosing Leadership Over Sales

08:00 – WANs: Coaching with Metrics

12:10 – Building Loyalty Through Care

16:15 – Sales vs. Leadership Thinking

21:00 – IPO Learnings & Pressure

26:10 – Territory, Quota & Fairness

31:25 – Love-Driven Leadership

36:20 – Hiring for Intellect & Agility

42:05 – Structuring First-Line Teams

48:40 – Closing Advice & Reflections

💥 3 Biggest Lessons

1. Real leadership is people-first – Helping someone grow, even if it means leaving your team, is true leadership.

2. Structure drives consistency – Weekly Activity Numbers (WANs) give both clarity and accountability to teams.

3. Love creates loyalty – When leaders genuinely will the best for their people, performance naturally follows.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro.

If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🦄 Connect with Hunters & Unicorns

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes “If this is better for you and your family, leave. I will help you get promoted.” “You either really care about people and their development, or you don’t.” “Love is willing the best for others—and that’s how I lead.”

#softwaresales #huntersandunicorns #playbookuniverse

In this episode of Sales SOS, Hunters & Unicorns co-founders Ollie and Simon go head-to-head on one of the most misunderstood, yet business-critical skills in sales leadership: how to consistently hire A-players. Drawing from two decades of experience working with the world's most elite sales teams, we break down the true mindset, mechanics, and strategy behind world-class recruitment — and why most leaders are getting it completely wrong. What we cover:

Whether you're a first-time hiring manager or a seasoned VP, this is your playbook for hiring without luck or guesswork.

🔗 Subscribe & Connect If this episode resonated, drop a comment, like the video, and hit subscribe. We’re here to help you build teams that win.

After 200+ episodes and thousands of hours with the world’s top SaaS sales leaders, Hunters & Unicorns presents Sales SOS raw, practical conversations that dive deep into the mindset, strategies, and frameworks behind elite career growth in tech sales.

In this episode, Hunters and Unicorns very own Simon and Ollie answer four critical questions every ambitious sales professional should be asking:

1. What’s the common thread among top-tier CROs? Discover the power of “Career Champions” and why no one gets to the top alone.

2. Why are you being overlooked for promotions? It’s not always about performance. We unpack how alignment, visibility, and internal champions dictate career momentum.

3. How do you position yourself as the irresistible first pick? We share hard-earned insights into how the best salespeople get fast-tracked for leadership roles.

4. How do you break the glass ceiling — and stay there? From skill mastery to the right strategic choices, we talk about what it really takes to go all the way.

This episode is for ambitious AEs, aspiring leaders, and current managers ready to level up with clarity, intent, and strategy. If this episode hit home, don’t forget to like, comment, and subscribe. We drop practical gold every week.

#SaaSSales #CROCareer #TechSalesLeadership #SalesSOS #HuntersAndUnicorns

In this episode of Hunters & Unicorns, Great Leaders UK, we sit down with Marina Ayton, VP UK&I at Wiz and co-author of The Female Sales Leader, to explore her remarkable journey from first-line to second-line leadership and back again.

Marina shares hard-won lessons on building and recruiting world-class teams, navigating rapid promotions, overcoming imposter syndrome, leveraging EQ alongside IQ, and championing diversity in sales. Whether you’re an aspiring sales leader or a seasoned executive, Marina’s playbook offers actionable insights to elevate your career and drive lasting impact.

🙌 Thanks to Our Sponsors!

PG AI: https://www.getpg.ai

Selr: https://selr.ai

🏹 Key Topics Covered

00:00 – Intro & Career Beginnings

01:30 – Transitioning from first line to VP

06:00 – Building the First Enterprise Team

12:00 – Transition to Major Deals Leadership

18:00 – Stepping into Second-Line Role

24:00 – Crafting Vision & Enabling Teams

30:00 – When to Step Back & Pivot

36:00 – Imposter Syndrome as Superpower

42:00 – EQ vs. IQ in Modern Sales

48:00 – Writing The Female Sales Leader

54:00 – Reflections & Future Outlook

💥 3 Biggest Lessons

1. Embrace Humility & Listen First – Early listening builds credibility; understand before imposing change.

2. Leverage EQ to Drive Trust – Emotional intelligence is irreplaceable; it underpins long-term partnerships and diverse teams.

3. Purposeful Career Moves – Stepping back into roles refines understanding of where you add value at scale.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro. If you enjoyed this deep dive, please like/share and subscribe to our channel!

🦄 Connect with Hunters & Unicorns

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes “Imposter syndrome can be a superpower if you let it drive you to earn your seat at the table.” “Leaders must give teams the tools to imagine the art of the possible.” “EQ is never replaceable by AI; it’s what builds genuine partnerships.” #softwaresales #huntersandunicorns #playbookuniverse

In this episode of Great Leaders UK, we sit down with Alice Carlisle, VP UK&I at Wiz, to uncover how she rose from first-line leader to one of the most sought-after roles in the cybersecurity industry.

From taking a struggling ZScaler team and transforming it in under three quarters, to embodying Wiz’s values of confidence and humility, Alice’s journey is proof that authenticity and unrelenting work ethic drive lasting impact. She delves into the hard lessons of leading through fear-based tactics early in her career, learning the Force Management Playbook at AppDynamics, and then applying it to close LogicMonitor’s largest deal ever. Ultimately, we focus on how Alice builds culture, leading by example, caring genuinely for people, and creating internal champions, so that teams win together, not just as individuals.

Whether you’re scaling a hyper-growth sales org, building a new culture, or simply looking to be a better human in leadership, Alice’s playbook is packed with actionable insights on driving growth through customer success and winning with authenticity.

🙌 Thanks to our Sponsors!

PG AI: https://www.getpg.ai

Selr: https://selr.ai

🏹 Key Topics Covered

00:00 – Intro

05:00 – Why Alice Was Chosen for Wiz

10:00 – Wiz Values: Humility & Authenticity

15:00 – Leadership Evolution: Leading Without Fear

20:00 – Early Work Ethic & Foundations

25:00 – Learning the Playbook at AppDynamics

30:00 – Applying Playbook at LogicMonitor

35:00 – Career Pivots & Decision to Join Zscaler

40:00 – Turning Around the Zscaler Team

45:00 – Building Culture & Final Reflections

💥 3 Biggest Lessons

Authenticity Over Authority – Leading by fear alienates; leading by genuine care and humility builds lasting loyalty.

Learn & Apply Fast – When you join a Playbook organization, absorb everything like a sponge and execute immediately – that’s how you prove its value.

Culture Eats Strategy – Even in hyper-growth, small ritualistic acts (e.g., cleaning up after yourself) set the tone for accountability, trust, and team unity.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro If you enjoyed this deep episode, please drop a like/share and subscribe to our channel!

🦄 Connect with Hunters & Unicorns

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes “People see through it as much as you might think they don’t. You have to genuinely care.” “Being right is not very valuable. It’s more important to be valuable than be right.” “The most important thing for me is I genuinely give a shit about people more than anything.”

#softwaresales #huntersandunicorns #playbookuniverse

We dive deep into the strategic thinking and tough decisions that shaped her journey—from running toward the fire in Saleslofts' early days to scaling operations and rebuilding customer teams at Hook. Natasha unpacks what it really takes to align customer growth with revenue in today’s high-velocity SaaS environment.

If you're navigating messy growth, operational debt, or building CS from scratch, this conversation is packed with hard-earned insights.

🙌 Thanks to our Sponsors!

🏹 Key Topics Covered