The word "influencer" has become synonymous with digital influence. However, we forget influencers exist "in real life", and they've been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, we started to reflect on consumer motivation and the meaning of influence.

In this podcast episode, we share an anecdote related to the meaning of influence and explore you can leverage it for your jewelry brand.

Check out the accompanying blog post here: http://joyjoya.com/2018/12/02/redefining-the-meaning-of-influence-in-jewelry-marketing/