🤠 What does it really take to grow a fertilization business to $1.5 million—and then buy out a competitor on top of that? In this episode, we sit down with Luke Latimer of Latimer Lawns to unpack the systems, pricing moves, and hiring mindset behind their growth. Plus, hear the inside story of a recent acquisition and how they’re bringing 180+ new customers into the fold without missing a beat.

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