The Mark Schulein Passion Project

#80 - Candice Appleby - World Class Paddler + Surfer + Coach


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Candice Appleby is a world champion paddler, accomplished surfer, and deeply committed coach whose life has been shaped by the ocean. With roots in Southern California’s surf mecca, she developed into the most dominant force in women’s stand up paddling, and has spent decades in this space, earning global recognition while continuing to evolve as both an athlete, waterwoman and coach.

Her success isn’t built on hype. It’s based on loving the ocean, and spending a lot of time in and on it. Whether competing at the highest levels on the world stage, or surfing and paddling at home, Candice employs the same focus and intention; an approach that has defined her career and her reputation as both a hammer athlete and well respected member of the ocean community around the world.

But competition is only part of the story. As a passionate coach, Candice has dedicated herself to developing others, sharing not just technique but mindset, grit and fun. She understands that performance is as much mental as it is physical, and her ability to translate her knowledge and experience into guidance has made her an incredible resource for ocean athletes at all levels. Her passion for helping others find their place in the ocean is crystal clear. 

Positive, fun, and driven, Candice Appleby represents an impressive balance of elite performance and grounded perspective, proving that success isn’t just about winning, but about how you show up, day after day, in pursuit of something greater; while bringing others along with you. 

0:00 – “Introducing Candice Appleby & Her Journey”

2:40 – Growing Up Around the Ocean & Competition
7:25 – Becoming a World-Class Paddler & Surfer
12:15 – Training at an Elite Level
17:35 – Discipline, Consistency & Longevity
22:50 – Setbacks, Injuries & Mental Toughness
28:10 – Coaching Philosophy & Helping Athletes Grow
33:35 – Balancing Competition, Life & Personal Growth
39:00 – Mindset, Pressure & Performing Under Stress
44:25 – Lessons Learned Through the Water
49:50 – Advice for Aspiring Athletes & Competitors
55:20 – Final Reflections & Closing Thoughts

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The Mark Schulein Passion ProjectBy Mark Schulein

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