Wondering what it's like to build a thriving financial coaching business as a couple? In this episode, we sit down with James and Amberlee Rich, a dynamic husband-and-wife duo who have turned their passion for helping others into a successful coaching practice.
From their early days as a teacher (Amberlee) and campus pastor (James) to launching their own business, the Riches share their journey of transformation—for themselves and their coaching clients. They share how they've crafted a unique approach to financial coaching that allows them to homeschool their kids, travel, and make a real impact in people's lives.
You'll hear about their innovative "Steward Lab" program, designed to fill a gap they noticed in faith-based financial education. James and Amberlee also share how they've embraced authenticity in their marketing, overcoming the fear of standing out in a crowded field.
But it's not all business talk. The couple opens up about their personal strategies for maintaining work-life balance, including their sacred weekly rhythms and how they use AI to manage their busy schedules.
This conversation is just one of many in our success stories series, and it’s packed with practical tips and inspiring insights. Tune in to learn how James and Amberlee are redefining success on their own terms and helping others do the same.

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Rich Living Coaching

Find the Riches Online:

• Facebook
• Instagram
• Tiktok

Key Takeaways:

• Authenticity is key: Being true to yourself and your unique style can help attract the right clients and make your business stand out. And standing out is exactly what you need to do.
• Adapt and innovate: The Riches created "Steward Lab" to fill a gap they noticed in faith-based financial education, showing the importance of identifying and addressing market needs.
• Balance is crucial: Implementing structured weekly rhythms and prioritizing family time alongside work can lead to a more sustainable and fulfilling coaching career.
• Leverage technology: Using AI tools for task management can significantly boost productivity and help manage a growing coaching business more effectively.

About James & Amberlee Rich:

James and Amberlee Rich are financial coaches who have been helping people with their personal finances for over 18 years. 
In 2018, James and Amberlee launched the Debt Dump Challenge, inspiring over 60 families to join them in taking control of their finances. Through coaching and monthly challenges, the Debt Dumpers successfully paid off over half a million dollars in debt. James and Amberlee also achieved their goal of becoming 100% debt free by paying off their home during the process.
The Debt Dump Challenge inspired James and Amberlee to fully dedicate themselves to helping people with their finances. As a result, they have established their own financial coaching business and launched an online group coaching program for Christians called Steward Lab.
James and Amberlee are driven by their passion to assist Christians in fully embracing the life God has destined for them, free from financial constraints. Understanding the pervasive impact of money in our lives, they believe that by purposefully addressing financial matters, every aspect of life can be significantly better.