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This week’s guest is Frank Farmer, President and CEO of American Metal Roofs in Flint, MI.

Frank grew up in an extremely impoverished family with the unlikely dream of becoming a physician. Right before he graduated Michigan State University, he realized that being a physician wasn’t practical for him.

He knew someone who was successful working within a window business and took a position in that industry. Working his way up, he helped grow that company to over $20 million before leaving to start his own company, American Metal Roofs.

From his system-building methods to the interesting process he used to develop the morals within his business, there’s a lot to take away from this conversation, so you’ll probably want to listen to it more than once.