Welcome to After Dark! In this episode I brought in our media team, Eli & Gio to the studio to talk about a unique perspective to the challenges many are facing in the firearms, instruction, preparedness and combatives space. When building a personal brand or business, the struggle with putting yourself out there on social media seems to grow more challenging with people getting canceled or social platforms penalizing you for even some of the pettiest things. We discuss what some of the problems may be and the best strategies moving forward to give you the competitive edge in staying relevant and trending.

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