The Financial Coach Academy® Podcast

82. From Financial Anxiety to Thriving Coaching Business [Success Stories Series]


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"I remember looking at my fiancé and saying, if we can't pay for this wedding where our friends are baking the cake and bartending, how the heck are we going to afford a life together?"

For Nicole Stanley, a panic attack over wedding finances became the spark that ignited her journey to financial freedom - and eventually, to becoming a successful financial coach.

In this episode, Nicole pulls back the curtain on her transformation from a financially anxious newlywed to the owner of Arise Financial Coaching, a business that's helped hundreds of women change their lives through financial literacy and wealth building.

But it wasn't smooth sailing from the start. Nicole opens up about the crippling imposter syndrome she faced and the real fears of getting sued that almost stopped her from pursuing her passion.

You'll hear how Nicole navigated the early days of her business, including the surprising truth about group coaching programs that nobody talks about, and why she ultimately chose a different path to scale her company.

Whether you're considering a career in financial coaching or you're knee-deep in building your own business, Nicole's candid insights and infectious enthusiasm will leave you inspired and eager to take your next step.

Tune in to discover how this self-proclaimed "nosy girl" turned her love for budgeting into a thriving coaching business that's changing lives - and why she believes you can do it too.

Links & Resources:

  • Ultimate Growth Guide
  • Join the Facebook group
  • What is a program?

Find Nicole Online:

  • Instagram
  • Facebook
  • TikTok

Key Takeaways:

  • Personal struggle can lead to professional passion: Nicole's own financial anxiety became the catalyst for her successful coaching career.
  • Start before you're ready: Nicole began by helping friends and family for free, which laid the groundwork for her business.
  • Community is crucial: Surrounding yourself with other financial coaches can provide support, inspiration, and legitimacy to your new career.
  • One-on-one coaching can be more fulfilling than group programs: Despite the popular push for scalable group offerings, Nicole found more satisfaction and success in individual coaching.
  • Success evolves: Initially defining success as earning $2,000 a month, Nicole's perspective shifted to focus on the number of lives she could impact.
  • Imposter syndrome is normal but surmountable: Even with her success, Nicole still experiences moments of self-doubt, but she's learned to push through them as she grows her business.

About Nicole Stanley

Nicole Stanley is owner and head money coach at Arise Financial Coaching. After paying off debt and increasing her family’s net worth through investing, she discovered her passion for helping women change their life through financial literacy and wealth. 

Arise Financial Coaching has helped hundreds of women get out of debt, save, and become confident investors. Nicole and Arise have been featured on GMA, Yahoo Finance, Time, ABC News, Go Banking Rates, and more.

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The Financial Coach Academy® PodcastBy Kelsa Dickey

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