In this episode of BusinessIsGood, I talk about one of the biggest mistakes business owners make: running their business by story instead of by numbers.

The problem with stories—especially the ones we tell ourselves—is that they’re often wrong.

We tell ourselves things like:

• “My clients can’t afford to pay more.”
• “I’m working as hard as I can.”
• “I’m doing everything right, but it’s just not working.”

But those are stories, not facts.

If you’re not running your business by numbers, you’re running it by feelings—and feelings are a terrible business strategy.

In this episode, I share:

• Why we avoid numbers (and why that’s dangerous)
• The six key metrics every business owner must track (from my book The Simple Six)
• How to build a scoreboard that tells you exactly where your biggest problems—and greatest opportunities—are hiding
• How to break down these metrics into simple, actionable steps for yourself or your staff
• Why tracking numbers creates fairness, clarity, and real progress

If you want to grow your business without guesswork or stories, this episode will show you how to build your scoreboard—and use it.

Connect with Chris Cooper:

Website - https://businessisgood.com/