In this episode, Lance and Dorothy Illson talk about pursuing dreams, taking leaps of faith, working on the right mindset, and digital and social media marketing trends. 

Dorothy is a digital marketer and podcaster who aims to show people that creating massive financial success and making a massive impact can go hand in hand. Dorothy abandoned her planned career as an accountant to work for a start-up after college. After helping to scale that business from 0 to $6M in annual revenue in its first 3 years, Dorothy founded Needle's Eye Media - a full-service Facebook & Instagram advertising agency. Leveraging Dorothy's innate talent for data-wrangling, Needle's Eye Media has become the premier media buying partner for prominent personal brands and other digital product businesses seeking improved customer acquisition with paid traffic. 

In 2018 Dorothy launched the podcast Do Well & Do Good, which tells the stories of people who have not only created success professionally, but who have chosen to leverage that success to create a positive impact on the world. The two brands go hand in hand, as she gives back 10% of Needle's Eye Media's profits to charities voted on each month by her podcast audience.   

Dorothy tells listeners: “Treat everything that happens to you as if it is the best possible thing that can happen to you.”

IN THIS EPISODE, YOU WILL LEARN:

• How to prepare for your journey towards your dreams
• How to develop the right mindset in business
• Core habits that will build the right mindset
• Latest trends in digital and social media marketing

Connect with Dorothy Illson

• Follow Dorothy on  Facebook, LinkedIn, Instagram.
• Follow Dorothy on her website.
• Follow Do Well Do Good Podcast.

Connect with Lance:

• Subscribe on Messenger to get the latest episodes and tips straight to your inbox! 
• Connect with Lance on Facebook, Instagram, or LinkedIn. 

About University of Adversity Podcast

Learn how to overcome failure and tragedy, while becoming your best self with the University of Adversity podcast. Join your host Lance Essihos as he interviews successful individuals that have fought the hard battles to overcome life’s obstacles. Lance started the University of Adversity podcast after overcoming his own adversities shared in episode 01. 

Join him and thousands of other entrepreneurs in learning how to use Adversity as a fuel to ignite your inner flame and live the life you have always desired. Tune in weekly for a dose of positivity, strength, and real-life practical advice to achieve your life goals.